More than two years after the Covid-19 pandemic suddenly pushed workers out of the office, Apple CEO Tim Cook said the role of remote work was not over.
"We're running the mother of all experiments because we don't know," Cook said in response to a question about the biggest changes taking place in the workplace today. Cook speaks at the TIME 100 symposium in New York.
"We're running a pilot and trying to find a place that makes the best of both worlds," he added.
While Cook says his personal preference is a fluke from in-person encounters, he says virtual interactions "are not inferior, just different."
Apple is more stringent in getting its workers back into the office than some of its peers, and the company's former director of machine learning, Ian Goodfellow, has publicly cited its policies as the reason he left the company in May.
"I firmly believe that more flexibility would be the best policy for my team," Goodfellow told Zoë Schiffer of The Verge at the time.
Referring to video chat apps, Cook mentions Cisco's Zoom and WebEx.
The key, he says, is to find a model that harnesses the power of face-to-face and virtual interactions, and the end model will look very different from the one used today.
"We can be the first to say the starting point is likely wrong and will make adjustments," he said.
While he declined to comment on Apple's efforts in augmented reality, he said the technology "has an opportunity to enhance our conversations, enhance our connections, rather than replace them," he explained.
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